Joseph joined UHA in 2019 as the Head of Brand & Creative to develop and manage the creative output, brand identity, and global marketing strategy of the studio. As the Creative Team Lead he has won international competitions and awards for the studio, directed over a dozen animations and videos, and spearheaded the signage and wayfinding package for a 113,600 m² Fintech campus.

After completing his BA Architecture at Newcastle University, Joseph went on to complete a Graduate Certificate in Architectural Practice and received a distinction in his MArch from the University of Greenwich. His design approach is research-led, collaborative, and cross-industry, involving the combination of animation, curation, film, and photography to translate complex concepts spatially.

Joseph has over 10 years experience encompassing working in high end residential and large scale high-rise and masterplans across all the RIBA project stages. He was the Creative Director of London-based BUJ Architects for 3 years working on multi-award winning projects, alongside organising and curating talks and exhibitions for Open House and the London Festival of Architecture.

He has served as a visiting critic on undergraduate and postgraduate courses across the UK and as a Lecturer in Architecture for the University of Huddersfield. He is a mentor at Narrative Practice providing design and career advice for consistently underrepresented groups throughout the construction industry.