Club Romanov was conceived as a private club for members to be located within a prominent historical building near the Kremlin on Romanov Pereuluk in central Moscow. The club is the brainchild of the RVVZ Foundation founders Veronika Zonabend and Ruben Vardanyan who envisaged the club as collaborative and intellectual community. The brief was to design a series of internal spaces to form a platform for international and intergenerational dialogue between people from the worlds of business, culture, education, science, and technology.